Johnston & Murphy
XC4 Golf

After many years Johnston & Murphy decided to bring back golf shoes and apparel in a new way. I was tasked with developing this brand from the ground up and creating an identity that was more modern and sport forward. From developing the logo, technology icons, on product markings and hangtags, to other marketing materials, my job was to design and implement a brand identity that would help to carry XC4 Golf to success.