Lokal Apparel

Lokal was a passion project that I developed late 2019. My goal was to build an apparel brand with a sleek aesthetic and a community purpose. Launching with the “Wear it Build it” campaign advertising, the idea was for the consumer to represent their neighborhood and help build their community by taking a percentage of the profits and donating them to causes around the Nashville area. Brand awareness was created mainly through social media campaigns with fun Instagram carousel and people seeing others wear the merchandise in public.