Johnston & Murphy Collection

The Johnston & Murphy Collection brand was developed to house the more upscale footwear and apparel items that would be made with materials sourced from around the world. When creating the Collection identity, I wanted to make sure it was cohesive with the Johnston & Murphy brand as a whole, but unique to the line. Much consideration went into the colors, logos, and materials used for on-product markings and print/digital marketing thus giving it the look and feel of something more sophisticated.