Bento Makalei

When designing the logo and other brand identity elements for Bento Makalei, there were a couple elements I knew I needed to capture; the “B” icon from the established brand “Bento Living” and a representation of the hotel location. Since this was going to be a high-end stay, I wanted to create something that felt luxurious, warm, and welcoming. This lead me to the muted tropical colors and a pineapple icon, which represents “hospitality” in Hawaii.