Allison Smolen Fitness

When creating the brand identity for Allison Smolen Fitness, I wanted to capture elements of the trainer’s personality: approachable, playful, and professional. I developed an icon that represents the person and the profession, combining a common piece of workout equipment, the kettlebell, with her first initial. I kept with a simple two-tone color scheme allowing the brand to remain clean in its design elements while standing out to clients.